http://entrepreneurs.about.com/ Get the latest headlines from the About.com http://clk.about.com/?zi=1/1hh http://www.about.com/ 118 20 en-us 2013-05-18T14:37:00Z Sat, 18 May 2013 14:37:00 +0000 hourly 1 2000-01-01T12:00+00:00 http://entrepreneurs.about.com/b/2013/05/18/developing-more-social-media-influence-through-great-content.htm <p>OK, are you ready to craft a content strategy to help grow your business?</p> <p>I have great news for you! We've got you covered with the <a href="http://clk.about.com/?zi=1/1hc&#038;zu=http://entrepreneurs.about.com/od/salesmarketing/a/Social-Media-Influence-Content-Strategy.htm">second part</a> of our two-part series on social media influence.&#160;<!--more--></p>...<p><a href="http://clk.about.com/?zi=1/1hc&#038;zu=http://entrepreneurs.about.com/b/2013/05/18/developing-more-social-media-influence-through-great-content.htm">Read Full Post</a></p> http://entrepreneurs.about.com/b/2013/05/18/developing-more-social-media-influence-through-great-content.htm Sat, 18 May 2013 15:37:55 +0000 2013-05-18T15:37:55Z http://entrepreneurs.about.com/b/2013/05/18/when-it-comes-to-social-media-marketing-is-content-really-king.htm <p>One thing I've learned from years in the social media trenches is that there's a big persistent myth that hangs a lot of people up.</p> <p>That myth is great content, in and of itself, will cause users to flock to your offering.</p>...<p><a href="http://clk.about.com/?zi=1/1hc&#038;zu=http://entrepreneurs.about.com/b/2013/05/18/when-it-comes-to-social-media-marketing-is-content-really-king.htm">Read Full Post</a></p> http://entrepreneurs.about.com/b/2013/05/18/when-it-comes-to-social-media-marketing-is-content-really-king.htm Sat, 18 May 2013 14:37:00 +0000 2013-05-18T14:37:00Z http://entrepreneurs.about.com/b/2013/05/12/how-are-you-using-social-media-to-market-your-business.htm <p>I can't say that I always believed in the power of social media marketing. In the beginning, I wondered, can Facebook <em>really </em>support business goals?</p> <p>My trial by fire came when I was working on a marketing campaign for the British Tourist Board. Back in 2008, I was assigned by my boss to become "social media champion," that is, the person who helped the rest of the organization adopt and use emerging social media networks.&#160;<!--more--><!--more--></p>...<p><a href="http://clk.about.com/?zi=1/1hc&#038;zu=http://entrepreneurs.about.com/b/2013/05/12/how-are-you-using-social-media-to-market-your-business.htm">Read Full Post</a></p> http://entrepreneurs.about.com/b/2013/05/12/how-are-you-using-social-media-to-market-your-business.htm Sun, 12 May 2013 18:47:46 +0000 2013-05-12T18:47:46Z http://entrepreneurs.about.com/b/2013/05/11/happy-mothers-day.htm <p><img class="alignnone" src="http://0.tqn.com/h/entrepreneurs/1/H/-/4/Screen-Shot-2013-05-11-at-11.40.21-AM.png" alt="Mom" /></p> <p>Mother's Day got me thinking about "mompreneurs" -- they are moms who juggle the demands of raising kids with the demands of raising a business.<!--more--></p> <p>But what are some of the best gigs for "work at home" moms? From blogging your passion to freelance writing to affiliate marketing to call center work, <a href="http://clk.about.com/?zi=1/1hc&#038;zu=http://entrepreneurs.about.com/od/homebasedbusiness/a/Best-Jobs-For-Mompreneurs.htm">check out</a> some of the best jobs for entrepreneur moms.</p>...<p><a href="http://clk.about.com/?zi=1/1hc&#038;zu=http://entrepreneurs.about.com/b/2013/05/11/happy-mothers-day.htm">Read Full Post</a></p> http://entrepreneurs.about.com/b/2013/05/11/happy-mothers-day.htm Sat, 11 May 2013 11:43:32 +0000 2013-05-11T11:43:32Z http://entrepreneurs.about.com/b/2013/05/06/6-questions-your-marketing-strategy-should-answer.htm <p>Marketing is my background -- I've spent more than ten years in New York working on marketing campaigns big and micro in nature. But that doesn't mean that crafting a marketing plan is necessarily easy. Every product or service requires a different set of questions be answered up front...</p>...<p><a href="http://clk.about.com/?zi=1/1hc&#038;zu=http://entrepreneurs.about.com/b/2013/05/06/6-questions-your-marketing-strategy-should-answer.htm">Read Full Post</a></p> http://entrepreneurs.about.com/b/2013/05/06/6-questions-your-marketing-strategy-should-answer.htm Mon, 06 May 2013 09:30:15 +0000 2013-05-06T09:30:15Z http://entrepreneurs.about.com/b/2013/04/30/have-you-ever-tried-lean-startup-principles-in-your-business.htm <p><img class="alignnone" src="http://0.tqn.com/h/entrepreneurs/1/H/x/3/the-leanstartup.jpg" alt="Lean Startup" /></p> <p>I first learned about the term "lean startup" while working <em>in</em> a startup. It represented a very energetic and transparent style of working where people band together to experiment and innovate. It's definitely a lot of fun, and can produce major breakthroughs. Who wouldn't love that?&#160;<!--more--></p>...<p><a href="http://clk.about.com/?zi=1/1hc&#038;zu=http://entrepreneurs.about.com/b/2013/04/30/have-you-ever-tried-lean-startup-principles-in-your-business.htm">Read Full Post</a></p> http://entrepreneurs.about.com/b/2013/04/30/have-you-ever-tried-lean-startup-principles-in-your-business.htm Tue, 30 Apr 2013 09:54:15 +0000 2013-04-30T09:54:15Z http://entrepreneurs.about.com/b/2013/04/27/startup-lessons-learned-from-geoff-bartakovics-of-tasting-table.htm <p>I've been a fan of&#160;<a href="http://clk.about.com/?zi=1/1hc&#038;zu=http://www.tastingtable.com/nyc/index.htm">Tasting Table</a> --&#160;a free daily email publication that delivers the best of food and drink culture to adventurous eaters across the country -- for years. So I was thrilled to see&#160;<a style="font-size: 13px; line-height: 19px;" href="http://www.linkedin.com/in/geoffbart" target="_blank">Geoff Bartakovics</a>, co-founder and CEO of the company give a recent talk at the <a href="http://clk.about.com/?zi=1/1hc&#038;zu=http://assembledfood.eventbrite.com/#">Assembled Food</a>...<p><a href="http://clk.about.com/?zi=1/1hc&#038;zu=http://entrepreneurs.about.com/b/2013/04/27/startup-lessons-learned-from-geoff-bartakovics-of-tasting-table.htm">Read Full Post</a></p> http://entrepreneurs.about.com/b/2013/04/27/startup-lessons-learned-from-geoff-bartakovics-of-tasting-table.htm Sat, 27 Apr 2013 10:46:45 +0000 2013-04-27T10:46:45Z http://entrepreneurs.about.com/b/2013/04/26/are-you-a-consultant-looking-for-more-work-here-are-some-great-ideas.htm <p>Are you a consultant? Do you have trouble figuring out what kinds of work are good for your business and which are wastes of time? I certainly have been there. Looking for work, thinking about what's on the horizon, and dealing with clients are the constant concerns. There has to be an easier way!<!--more--></p>...<p><a href="http://clk.about.com/?zi=1/1hc&#038;zu=http://entrepreneurs.about.com/b/2013/04/26/are-you-a-consultant-looking-for-more-work-here-are-some-great-ideas.htm">Read Full Post</a></p> http://entrepreneurs.about.com/b/2013/04/26/are-you-a-consultant-looking-for-more-work-here-are-some-great-ideas.htm Fri, 26 Apr 2013 20:46:34 +0000 2013-04-26T20:46:34Z http://entrepreneurs.about.com/b/2013/04/15/the-basics-of-starting-up.htm <p>Starting can be a minefield of decisions for the first-time business owner. I launched my own business almost a year ago and I am just now starting to get the process of invoicing and financial management down to more of a science. Though I'm certainly glad you can't see my desk through right now! A casual inventory reveals two kinds of markers, index cards in disarray, books I need to read and bills, bills, bills!&#160;<!--more--><!--more--></p>...<p><a href="http://clk.about.com/?zi=1/1hc&#038;zu=http://entrepreneurs.about.com/b/2013/04/15/the-basics-of-starting-up.htm">Read Full Post</a></p> http://entrepreneurs.about.com/b/2013/04/15/the-basics-of-starting-up.htm Mon, 15 Apr 2013 10:33:00 +0000 2013-04-15T10:33:00Z http://entrepreneurs.about.com/b/2013/04/12/startup-stories-what-i-wish-i-knew.htm <p><img class="alignnone" src="http://0.tqn.com/h/entrepreneurs/1/H/s/3/New-Work-City.jpg" alt="Photo courtesy of New Work City" /></p> <p><a href="http://clk.about.com/?zi=1/1hc&#038;zu=http://nwc.co">New Work City </a>is a co-working space that is filled to the brim with independent professionals, entrepreneurs and startups -- so in general a wealth of knowledge resides there on everything from fine wine to programming languages. Thinking it might be an ideal place for getting advice for those just starting up, <a href="http://clk.about.com/?zi=1/1hc&#038;zu=http://entrepreneurs.about.com/od/interviews/a/Startup-Stories-What-I-Wish-I-Knew.htm">I asked New Work City members </a><strong>"What one thing did you wish you knew before you started up?"</strong></p>...<p><a href="http://clk.about.com/?zi=1/1hc&#038;zu=http://entrepreneurs.about.com/b/2013/04/12/startup-stories-what-i-wish-i-knew.htm">Read Full Post</a></p> http://entrepreneurs.about.com/b/2013/04/12/startup-stories-what-i-wish-i-knew.htm Fri, 12 Apr 2013 10:32:49 +0000 2013-04-12T10:32:49Z