About.com

8 Conversion Optimization Tips That Will Help You Get Results

Mon, 20 May 2013 22:06:36 +0000

Each week I receive multiple inquires surrounding one question - "Laura, how do I increase the conversion rate of my website?" Today I'm going to address that question.

It doesn't matter if they are referring to more sales or more leads they want their website to convert more of their visitors into customers.

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How to Use Google+ Search for Market Research

Tue, 14 May 2013 05:00:06 +0000

In my opinion one of the most important features in a social network is the search feature. These social and search go hand-in-hand when it comes to using social media for business.

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Marketing Strategy vs. Marketing Plan - What's the Difference?

Sun, 12 May 2013 05:00:43 +0000

What's the difference in a marketing strategy and a marketing plan?

This is a common question and unfortunately many view them as the same thing. They are not. A strategy identifies the goals and objectives, your marketing plan tells you how you are going to get there. Without both of these tools businesses will often find themselves trying to sail upstream without paddles.

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Optimize Your LinkedIn Profile and Increase Find-Ability

Thu, 09 May 2013 05:00:22 +0000

Did you know that there are 7610 searches on LinkedIn per minute? There are over 50 million unique visitors that use LinkedIn each week and in 2012 there were over over 5.7 billion professionally-oriented searches on the LinkedIn platform.

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Five Ecommerce Trends You Need to Pay Attention to in 2013

Sun, 05 May 2013 16:20:05 +0000

As business owners or even marketers we are always on the lookout to learn how to remain profitable and competitive in the market place. The landscape in doing that often changes, especially in the digital world. If we take our eye off of the ball we can lose marketshare overnight.

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B2B Marketing- Reasons to Adopt Social Media Marketing

Mon, 29 Apr 2013 05:00:39 +0000

Adopting social media marketing has been difficult for the B2B business. A recent study has revealed that 69% of B2B buyers use social media to assist them in business development and decision making.

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Five Steps to a Local Search Marketing Strategy

Sun, 28 Apr 2013 17:58:30 +0000

There isn't a week that goes by that I don't have someone ask me about how to get their local businesses listed in search engines, so that potential customers and prospects can find them.

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Marketing Success - 7 Time Saving Tools I Use

Sat, 27 Apr 2013 05:00:57 +0000

This weekend I decided to sit down and make notes of the tools that helped me to be more efficient and effective in not only my own marketing strategies, but the strategies of clients as well.

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Do You Need to Jumpstart Your Marketing Plan?

Wed, 24 Apr 2013 05:00:14 +0000

We are almost halfway through the year. Unbelievable, isn't it?

How is the marketing plan that you created at the beginning of the year doing? Are you getting the results you had hoped for?If not, perhaps it's time to consider creating a 90 day marketing plan.

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Revisiting and Revamping Your Ecommerce Marketing Plan

Sun, 21 Apr 2013 05:00:07 +0000

I started in the online world nearly 14 years ago. I will tell you that back then businesses viewed online marketing and ecommerce as an option, not a necessity. That's changing and it's changing at a rapid pace.

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